Work

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Client

Sully

Year

2025

Involvement

Website Design
Product Pages
Motion Design
SEO

Link

sully.ai

Sully was scaling fast, $0.5M to $5M ARR in 9 months, but their website wasn't keeping up.

With YC backing and AI technology automating clinical workflows for major hospital systems, Sully was closing enterprise deals. But buyers were landing on an outdated site that didn't match the product they were being sold. The brand was fragmented, SEO was broken, and for a company closing $15M+ contracts, the website had become a liability.

We treated this as an enterprise credibility problem. Every page, motion sequence, and explainer was designed to help hospital executives understand complex AI workflows before the demo even started.

The impact was immediate. One concept explainer page directly contributed to closing a major enterprise contract. Within 11 months, Sully scaled 26x, adding 20M+ minutes to healthcare workforce capacity and raising $32M+ at a $150M valuation.

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Sully: Enterprise Grade AI Agents for Healthcare

Client

Sully

Year

2025

Involvement

Website Design
Product Pages
Motion Design
SEO

Link

sully.ai

How did we approach the project?

We treated this as a sales enablement problem, not a website redesign.
Our focus:

Show, don't tell

Motion-driven explainers that demonstrate how AI agents work in real workflows

Enterprise clarity

Hospital executives don't read walls of text; they need visual stories

Consistent brand system

Unified design language across all touchpoints

Strategic SEO

Fixed structure and performance to support enterprise discovery

What results did we bring?

Immediate

Website became a sales asset, deals that stalled started moving

Month 1

One concept explainer page directly closed a major enterprise contract

Month 11

Scaled 26x, adding 20M+ minutes to healthcare workforce capacity

Funding

Raised $32M+ total at $150M valuation

Beyond metrics, the website became Sully's standard for how they present complex AI workflows to enterprise buyers.

What happened after launch?

Enterprise buyers began understanding the product before demos started. Sales conversations shifted from explaining workflows to discussing implementation.

The motion-driven pages became internal references for how Sully communicates product value across all channels.

What did Sully’s ceo say?

Thanks for the super quick turnarounds and working with us to keep refining on the brand direction. We and our customers are really happy with the new website!

Ahmed Omar

Co-founder & CEO

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